The Edgecamp Sporting Club Experience
Edgecamp Sporting Club is a new travel experience that’s less about getting away and more about living in the moment—it’s a base camp for extreme sport enthusiasts and a haven for like-minded individuals. Outer Banks, NC is home to the first ESC experience and properties in Costa Rica, Florida, and California are on the horizon. With a fresh take on shared spaces, guest rooms, and adventure programming, ESC is pioneering a new brand of high velocity hospitality.
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Creating the Experience
Every ESC stay is purposefully infused with the brand’s ethos. Property-wide touchpoints and specially designed spaces result in unforgettable places to relax and unwind. Programming is designed around adventure, with action and activity built into daily rituals.
Making the ESC Mark
Drawing its energy from those who seek the perfect wave, wind, snow, or dirt, ESC’s identity is built on a sense of pursuit and is inspired by the shape of motion. From the rough, hand-hewn strokes that accompany the primary logo to the short-form ESC logo that appears on merch and equipment, the ESC identity includes a brush font for boldly showcasing brand-related action words and three letter property location abbreviations.
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The key to being in the right place for perfect wind, ideal waves, or pristine powder is location. And ESC provides those locations when guests need them most. ESC membership clubs are designed to take the frustration out of planning trips around seasonal conditions so that accommodations are there when members need them, season after season. Membership marketing materials spread the word across digital platforms and in print, calling on the ESC identity and incorporating flow patterns inspired by active pursuits.
ESC Gets Digital
FINE helped translate the activity and beauty of both ESC and its OBX location to the digital space by thoughtfully designing a digital landscape, curating the photography, and defining the mood. The virtual ESC experience is alive with action and energy, helping visitors to see that pursuit isn’t just an activity, it’s an active state of mind.