Cumulus District connects the next generation of creatives and innovators to a new West LA lifestyle. A walkable, transit-friendly nexus between West Adams and Culver City, Cumulus is a center of gravity for a community to live, work, shop, eat, and gather. A dynamic digital brand presence invites metropolitan, on-trend and sophisticated upscale audiences to come together at Cumulus and shape the future of LA.
The Center Of It All
Like the district itself, the brand moves fluidly, punctuated online by video and bold animated type that sets the tone. Designed to seamlessly render on-the-go, via mobile or tablet, or on a dramatic desktop display, the digital environment embodies the appeal to “live where it moves you”. Residential sub-brands VOX and ARQ invite prospective residents into two distinct living options, while an integrative retail map and rich neighborhood content appeal to high-end retail tenants, beginning with Whole Foods. Throughout, content, imagery, and physics help establish the district’s inspired vibe, online and off.