Conn Creek Reaches Another Brand Level Along the Silverado Trail

Napa Valley’s Conn Creek Winery has been committed to Bordeaux-styled red wines and groundbreaking winery facilities experiences for more than 40 years. Its diverse sites and regions from which it sources fruit, and the unparalleled, complementary blending of every vintage, has earned Conn Creek a reputation as a world-class winemaker. Conn Creek’s revamped wine portfolio with an increased price point, and renovated tasting room as a Napa Valley destination, provided the impetus for the winery’s brand transition. A new FINE site is the visual and storytelling summit about a brand that’s reached new heights.

Destination Drives Experience

Conn Creek’s new website highlights the brand’s elevated position and enhanced winery with a refined look and feel that’s as warm as it is modern. A creamy color palette and imagery-driven approach feeds a feeling of hospitable excellence and entices guest interaction, while creating a more contemporary, polished style that matches the brand’s increased value. The top-level navigation adds simplicity and connects customers to the brand story; smoothly responsive technology adds a similar high-touch feeling that guests can expect while visiting the winery.

An Engaging Invitation

That sense of place extends to digital using a “storybook” approach that marries imagery and select copy for elegant storytelling. Wine photos on the homepage represent every Napa Valley appellation as a connection to Conn Creek’s diversity of flavor profiles created from the “Best of Napa Valley” sub-appellations. An immersive in-house Barrel Blending Experience® found at their winery on the Silverado Trail uses this exceptional fruit to craft premium Cabernet Sauvignon and Bordeaux-Style Wines found everywhere. The result is a compelling argument for the raised value of the brand, and a lure to come visit the brand home to see it all firsthand.

Launch Website

Related Tags

Wine & Spirits


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