Columbia Crest is a Wine Spectator #1 Wine of the Year. It’s the only Washington wine brand ever to earn that acclaim. While their uncompromising wines leave little room for improvement, their overall brand positioning was ready to evolve toward a slightly younger consumer with the design aesthetic and messaging of a “Modern Classic”.
Bold, artistic vineyard imagery paint the brand in a contemporary light, contrasted with dark, dramatic colors. The modern message comes across as much from function as form - fluid navigation, with intuitive menus and vertical scrolling, give the effect of today’s best UI. Scrolling pages introduce rich image galleries, while relaying the brand story and visitor experience.