Blue Circle

Blue Circle came to FINE focused on an umbrella name and identity tied inextricably to their WholeFoods distribution channel and an unclear message – Changing Seas. They emerged on the other side re-focused on a name they were already using as a sub-brand but found they could truly own and define – Blue Circle.

On the site, you’ll see the refined identity for their master brand Blue Circle and their WholeFoods brand Changing Seas. You’ll also see a tour of their sustainable practices, and little details like official certification badges that give the official seal of authenticity to the things they do.