Raise Your Anchor.
Posted in — Dec 07, 2011
They started in San Francisco 115 years ago. Since then, they've inspired what is now known as the craft brewing industry. Those who know them may know only of their signature brand, Anchor Steam. But Anchor Brewing is a brewcraft icon and innovator on many fronts, with legions of loyal fans. And their web and digital environment goes a long way to showing it as never before.
The Anchor Brewing Website
Social Media Management (Facebook, Twitter)
Anchor’s social media strategy has already tapped into significant latent demand. It turns out Anchor already has thousands of fans on Facebook that have been waiting patiently (on sites setup independently to celebrate Anchor Steam and Anchor Brewing) for Anchor to jump in. Anchor's Facebook and Twitter presence inspired thousands of new followers in the first 2 weeks after their first ever post ("Anchor Brewing started in San Francisco 115 years ago. Then we started in social media 107 characters ago.") Now, Anchor’s set to socialize with Anchor fans everywhere through both channels, and sharing a steady stream of FINE-generated Anchor updates and content including a calendar of new content and promotions. A new Facebook tab will be launching within a couple weeks.
In all, the Anchor digital presence is a significant step toward bringing this venerable brand to life online in multiple ways (with their distilling and corporate sites to follow). Put simply, it sets the standard for Anchor’s industry, just as they’ve always done with their products.