Modernizing Welsh Carson’s Legacy in Private Equity

Posted in Work


Welsh Carson, Anderson & Stone (WCAS) is a middle-market private equity firm that invests across healthcare and technology, since 1979. Trail blazers in growth strategies rooted in partnership with management, their palatable legacy of integrity has grown the firm in two distinct parallels across technology and healthcare. To showcase both their rich history and strength in sectors, a new identity, collateral system, and website introduce the Welsh Carson Way.

As WCAS earns consistent, strong returns through their expertise helping management teams build world-class companies, content strategy embraced these two silos: portfolios and teams are presented separately, and flexible digital components allow content to seamlessly align between the two industries.


Design uses technological details of a state-of-the-art website, decorated in a conservative style to balance the firm’s heritage with their portfolio of high-tech clients. Across devices, the site expresses WCAS’s commitment to leadership, culture, and a true partnership mentality to drive investment results.

Take the tour.

See the site.

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