Kimpton's Brice Hotel Bridges Southern Hospitality with Modern Style

Posted in Work — Aug 04, 2014

The Brice, a Kimpton hotel, is the South’s newest belle—a fresh, slightly rebellious reflection of Savannah, Georgia’s emerging cultural renaissance.

FINE and Kimpton have been closely working and branding together for a few years now, as part of the continuing creative mission to showcase Kimpton’s signature style in all key brand touchpoints, most recently (and epically) seen in the launch of kimptonhotels.com.

To create this newest identity for The Brice, FINE began by building a personality. From there, the team created the logo, color palette, collateral package, splash page, hotel website, and provided recommendations on guest experience. While it may not have all been in a day’s work, the process was efficient, striking a balance between quality work and a tight timeline.

Like any FINE project, we focused on the minute details and grew them into defining signatures. Savannah is rich with events and activities, but the South is also loved for its slower pace. The Brice's Secret Garden provides this private sanctuary to relax, and even sip on some sweet tea. FINE worked to make this piece of the property the focal point for social activities at the hotel, like morning iced coffee and evening cocktail hours.

The whole space is a sensory experience, from the warm, eclectic décor that greets guests as they check-in, to the approachable, contemporary environment felt throughout—rich with history, culture, and culinary adventure.

While there’s a new generation of travelers making their way south, FINE was always mindful of traditional values that have rightfully stood the test of time. Our intention was to make The Brice both eclectic and open, something that wasn’t out of reach, yet something that felt new and exciting.

The result? A brand that effectively communicates the merging of Kimpton's world-class design and irreverent personal spirit with a welcoming southern hospitality.

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