Brassfield: America's Next Grand Wine Estate
Posted in Work — Mar 09, 2011
Their aim is to become America's Next Grand Wine Estate, with an estate-grown and -bottled tradition that nods to the Old World. They may be a bit off the well-worn Napa/Sonoma wine country path, but Brassfield Estates makes a worthy pitch for this title, backed by a new AVA distinction, and the confidence of knowing they sit on a property that boasts its very own Lake Serenity and (hopefully) dormant Volcano.
The thorough re-conditioning and re-crafting of the Brassfield brand was like a coal to diamond transformation. We teased with a placeholder winery website a while back, rolling out sell sheets, shelf-talkers, labels for new packaging, fact sheets, a glamorous executive presentation, and other brand foundational elements as well. And now the full rebranded winery website design launched last week at http://www.brassfieldestate.com/ brings their brand home with features like: ample custom photography of their unique terrain and product line, a careful content/copy approach, an interactive map driven by a custom map illustration to help orient people (both trade and consumer) to their physical location (http://www.brassfieldestate.com/estate-winery/land), and (behind the scenes) a full search engine optimization work-up to help folks find them virtually.