A Tech Capital Leader Transforms Its Own Digital Brand
Posted in — Nov 02, 2012
Francisco Partners is a leading global private equity firm focused exclusively on investments in technology businesses. Their passion for technology starts with the companies they invest in and now extends to the website that bears their name.
To thrive within the tech community and show "domain expertise", it's important to reflect a sensitivity to technology within your own company's digital ecosystem. The new Francisco Partners website has the feel of a tech publication, from the signature photography created in a dedicated photo shoot, to the ownable infographics and article-like headline text. Behind the site, a custom content management system helps them manage news and information to remain constantly relevant, evolving, and current.
Above all, the site's responsive construction allows it to move fluidly between desktop and mobile viewing. All the details of site imagery, nav, and coding were carefully orchestrated to enable the site's feel and function to be a demonstration of technology in action. In the end, it's as though the flexible, transformational approach of the company were applied to the way their website was developed.