The Hale Wins at 2025 w3 Awards, Setting the Bar for Real Estate Websites
Posted in Results
We're thrilled to announce that the FINE-made website for The Hale, a modern urban living property in Washington, DC, has been recognized as a standout digital experience, earning Silver in the Real Estate Websites category at the 20th Annual w3 Awards. The distinction celebrates outstanding digital experiences, establishing The Hale as a benchmark in a global landscape.
The Award-Winning Digital Experience
Our agency’s goal for The Hale was to combine sleek, modern design with functional clarity to create a digital experience that reflects the property’s elevated lifestyle. Storytelling, photography, and visual cues highlight the luxury DC apartment building’s amenities, floor plans, and neighborhood offerings, giving prospective residents a clear sense of place and community. The site also streamlines the leasing process with intuitive navigation, online applications, and a personalized “concierge” approach that guides users through every step of the resident journey.
Backed by a robust, flexible platform, the site adapts to different phases of leasing and operation, ensuring it remains relevant and effective as The Hale continues to welcome new residents. The result is a digital presence that blends sophistication, functionality, and engagement—delivering a modern residential experience online that mirrors life at The Hale.
About the w3 Awards
The w3 Awards, established in 2005, celebrate digital excellence across websites, marketing, video, apps, social, podcasts, and emerging tech. Sanctioned by the Academy of Interactive and Visual Arts (AIVA), the annual competition honors the best global agencies and creative pioneers shaping the digital landscape.
