Prūf Cultivar Wins Outstanding Website at 2017 WebAwards

Posted in Results

Cannabis brand Prūf Cultivar and the FINE team won another award for Prūf’s evocative new website, winning Outstanding Website at the Web Marketing Association’s 2017 WebAwards — the longest-running annual website awards competition, now in its 17th year.

pruf cultivar website - a new cannabis brand

The 2017 WebAward adds to Prūf’s growing list of branding and design accolades, including Gold in the Consumer website category at the 2017 Summit Creative Awards, Best in Class at the 2017 Interactive Media Awards, a prestigious Graphis Letterhead Award, a 2016 Davey Gold Award, and a 2016 W3 Award.

Prūf seeks to escape the stoner culture and raise industry standards with technology-driven growing conditions and refined consumer branding, in turn empowering people to bring cannabis into their daily lives.

View all winners here.

Learn about branding high-tech, high-class, high-end cannabis. Take the tour.

Agency: FINE
Client: Groundworks
Creative Director: Tsilli Pines
Strategists: Kenn Fine/Josh Kelly
Project Director: Amber Stansfield
Information Architecture: Lisa Wright
Designers: Michelle Chen (web design), Mehran Azma (brand design)
Copywriter: Allyson Marrs


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