The ROI of Experience: Bobby Hotel's Digital Transformation Pays Off
Posted in Results
FINE and Bobby Hotels partnered to conceptualize, develop and launch a new digital ecosystem to transform website booking, visiting, and getting the most from staying at Bobby. Centered around the eclectic, local’s experience of Nashville, Bobby Hotel is a hotel, an art gallery, a music venue, a lauded restaurant and bar scene, and a true connection point in the community. FINE’s work supercharged ecommerce purchase, CVR, Revenue and more to convert more guests to Bobby-believers and build on that legacy to keep growing Bobby’s impact.
- Purchases: +64%
- CVR: +93% (( total purchases / total sessions ))
- Revenue: +17%
- Engagement Rate: +7%
- Avg time per Session: +11%
