Meritage Luxury Resort Wins Prestigious 2025 Adrian Award
Posted in Results
We're thrilled to announce that the FINE-made website for The Meritage Resort and Spa has been recognized with a 2025 HSMAI Adrian Award—the largest and most esteemed travel marketing competition worldwide. Celebrating creativity, innovation, and impact in travel marketing, Adrian Awards honor digital experiences and that guide, inspire, and engage audiences while elevating brand presence.
The largest resort in Napa, California, The Meritage Resort and Spa delivers an abundance of luxury experiences, from acclaimed dining to curated seasonal events—all in an iconic vineyard setting. FINE partnered with this destination to translate that richness and elegance into a website that reflects the brand’s elevated style of hospitality, showcases ample amenities, and makes planning a stay effortless and irresistible. Here’s a look at the award-winning hotel website design.
The Award-Winning Digital Experience
Built on a FINE-made, centralized multi-site platform for Pacific Hospitality Group’s Meritage Collection, the new resort website invites guests to explore the property experience in one beautifully organized place that makes discovery intuitive and booking clear. The site’s content architecture gives breathing room to each experience—wellness, culinary, gatherings, and seasonal campaigns—while guiding visitors to the trip type or experience that fits their needs. Guests can also explore the property through an interactive map, making planning their visit even more seamless.
The new website also integrates 15+ hospitality platforms across booking, reservations, events, CRM, and tracking tools, providing a cohesive experience for both guests and the marketing team. From promoting cornerstone events like Merry Meritage to highlighting Napa’s finest food and wine, the site showcases the property’s standout offerings while simplifying planning for visitors. Backed by a custom CMS, this platform ensures flexibility and long-term marketing success, helping The Meritage Resort and Spa connect guests with everything the property has to offer.
About the Adrian Awards
Established in 1956, the HSMAI Adrian Awards is the premier global travel marketing awards competition celebrating the creativity, impact, and innovation that define hospitality, travel, and tourism. The 69th annual competition, themed “The Exceptional Experience,” emphasized powerful, personal, and transformative touchpoints that transcend traditional advertising. Sanctioned and reviewed by the Hospitality Sales & Marketing Association International (HSMAI), a panel of hospitality, travel, tourism, and media experts from across the globe evaluates and awards winners each year. For more information, visit adrianawards.hsmai.org.
