A Global Win for IEM Website at 2025 w3 Awards
Posted in Results
We're thrilled to announce that the FINE-made website for Industrial Electric Manufacturing (IEM) has been recognized as a standout B2B digital experience, earning Silver in the Manufacturing Websites category at the 2025 w3 Awards. The honor is a global benchmark for outstanding digital work, celebrating exceptional creativity, usability, and design.
For more than 70 years, IEM has designed and built custom power distribution systems for critical infrastructure across industries, including major technology hubs like Silicon Valley. Our agency partnered with the powerhouse to transform the brand look, message, marketing, and website—clearly positioning IEM as the leading custom-at-scale provider for today’s top tech brands and innovators. Here’s a look at the award-winning digital experience.
The Award-Winning Digital Experience
The new IEM website pulls together all the elements of a comprehensive brand transformation, catering to increasingly digital-savvy B2B decision-makers. The entire platform balances IEM’s long history of credibility with a bold, modern direction that reflects the brand’s current scale and capabilities.
A key feature of the site is its ground-up, search engine-friendly information architecture, which creates space for deep content marketing around industry verticals. The design presents a consumer-caliber "shopping" experience that makes it easy for B2B users to find the custom solution they need, rather than getting lost in complex menus. Furthermore, the website’s visual identity—using bold photography, historic cues, and IEM’s signature red—highlights the drama and impact of IEM’s work. The resulting digital destination clearly and powerfully conveys IEM’s core message: to give the world's largest tech and infrastructure organizations The Power to Move Ahead.
About the w3 Awards
The w3 Awards, established in 2005, celebrate digital excellence across websites, marketing, video, apps, social, podcasts, and emerging tech. Sanctioned by the Academy of Interactive and Visual Arts (AIVA), the annual competition honors the best global agencies and creative pioneers shaping the digital landscape.
