A Toast to Digital Excellence: BRAND Napa Valley Website Wins at 2025 w3 Awards
Posted in Results
We're thrilled to announce that the FINE-made website for BRAND Napa Valley has been recognized yet again as a standout digital experience, winning Gold in the Wine, Beer, & Spirits Websites category at this year’s w3 Awards. Bestowed to a select group in each category at the global competition, the Gold distinction honors the highest quality of digital work for outstanding creativity, usability, and design worldwide.
With a compelling story rooted in forward-thinking ingenuity, progressive thinking is truly baked into BRAND Napa Valley's ethos. Our creative agency partnered with the winery's visionary team to create a digital experience that pairs the timeless craft of winemaking with the tech-forward sensibilities of its proprietors, capturing the essence of this celebrated Pritchard Hill estate. Here's a recap of the work and the new winery website design.
The Award-Winning Digital Experience
The new BRAND Napa Valley website is meticulously crafted for discerning wine enthusiasts, collectors, and trade partners who appreciate luxury and innovation. Drawing inspiration from its proprietors' background in technology and their transition to creating something tangible and enduring on Pritchard Hill, the site seamlessly merges the worlds of fine wine and high tech.
Featuring a strikingly modern aesthetic, bold typography, and a minimalist approach to storytelling, the site signals a fresh take on luxury. The design system creates a highly sophisticated and engaging user journey while seamless e-commerce integration and enhanced functionalities support direct-to-consumer (DTC) sales and trade partnerships behind the scenes. From an evocative manifesto to the site’s fluid motion, every element is strategically considered as an expression of BRAND's vision for the future of luxury wine.
About the w3 Awards
The w3 Awards, established in 2005, celebrate digital excellence across websites, marketing, video, apps, social, podcasts, and emerging tech. Sanctioned by the Academy of Interactive and Visual Arts (AIVA), the annual competition honors the best global agencies and creative pioneers shaping the digital landscape.
