Ruth Bader Ginsburg mural in Hotel Zena lobby

Hotel Zena is Born

Future-minded, connected to history, and skillfully situated in the here and now, Hotel Zena is taking a stand in the nation’s capital. Zena amplifies and creates space for marginalized voices by way of a hotel concept that embraces duality: Zena is at once a gallery and celebration space, a place of comfort and hub of energy. It’s an experience that broadcasts the female perspective while also serving as a welcoming place for all.

Curated Collection

From street art to fine art, a curated collection of fluid, fearless, powerful, and inclusive art adorns the property, telling the story of female empowerment with a fresh perspective. Zena’s art is power—it shifts points of view, it serves as a point of connection, and it’s iconic in its placemaking.

“Every piece of art in Hotel Zena was commissioned to send a message of empowerment and unity.”
— Andrea Dawson Sheehan

Hotel Zena Wild Posting
Black woman smiling
Hotel Zena conference room
Hotel Zena Lobby
Hotel Zena building murals
Woman wearing hijab
Hotel Zena guest room

Zena Identifies

Zena’s identity is both striking and bold with unexpected letterforms confidently taking up space. Organic patterns create an abstract cinematic landscape while the color palette intends to reset the traditional American trifecta of red, white, and blue—a contemporary reimagining that tells a story of a more inclusive and fluid Americana.

Hotel Zena Logo pink on blue
The Future Is Fearless tagline
Hotel Zena Logo Animation
Hotel Zena Circle Animation
Hotel Zena Do Not Disturb Door Hangers
Hotel Zena plastic bag and marker
Hotel Zena Stationery Collateral Set

A Rooftop Experience

Shattering the typical DC rooftop experience is Hedy’s—a restaurant that transcends tradition and rewrites the typical hotel food and beverage story. Hedy’s identity stands alone in its power—its frequency-hopping vibe paying homage to the restaurant’s namesake, Hedy Lamarr.

Hedy's Rooftop location and skyline
Hedy's Stationery Collateral Set
Hedy's Rooftop pool, seating, and sunset
Hedy's Rooftop seating and fire pit

Redefining the Hotel Bar

Through interactive art experiences and happy hour programming, the unique energy of Hotel Zena extends to the lobby bar, Figleaf. The symbolically named sanctuary was designed as an inspiring backdrop for new conversation, with an identity and color palette reflecting its botanical origins.

Figleaf Bar and Lounge Logo
Figleaf seating and bar
Figleaf Bar and Lounge Stationery Collateral Set
Figleaf bar and pool table

Message on the Move

Zena’s identity and strong, clear perspective show up in merchandise and property amenities that help disseminate the brand’s message far and wide. Embracing a bold voice and a vision for a brighter tomorrow, this is merch that makes a mark.

Hotel Zena Apparel
Hotel Zena Apparel

Hotel Zena, part of the legendary Unofficial Z Collection, is doing her thing in DC thanks to the visionary efforts of Pebblebrook Hotel Trust, Dawson Design Associates, Viceroy, a raft of independent artists and makers, and FINE.

Hotel Zena flag