Silverado Resort

As one of the oldest and largest resorts in Napa, Silverado Resort is the region’s preeminent sports, recreation, and culinary destination. FINE partnered with the Silverado team to usher in a new brand identity, brand positioning, and digital expression fit for the expansive, diverse and abundant experiences to be discovered at Silverado.

A Destination for Lifelong Play

FINE took a deep dive into the full breadth of experiences and opportunities that guests, members, residents, and locals find at Silverado. The new brand positioning and strategy welcomes guests of all ages and interests to enjoy the full range of what Silverado, and Napa Valley, have to offer across recreation, food and wine, and local attractions.

A Napa Valley Original, Re-imagined

The natural surroundings of Silverado Resort played a large role in the conception of the Silverado S. The mark is rooted in nature-based elements and balance to celebrate the special, serene location. The photography style features the active experiences found at Silverado Resort ranging from recreation to sipping wine from the Valley and enjoying epicurean experiences that dazzle and delight.


Easily Book an Unforgettable Stay

A new digital presence orients guests to the Silverado experience and the diverse array of room options, offers, activities, and add-ons that make every stay exceptional for guests (and groups) of all ages and interests. Dramatic imagery and video set the stage. Engaging copy and slick site navigation and dynamics guide you. And a seamless booking widget ties directly into Synxis and other platforms to make planning and booking a memorable Silverado stay easier than ever.

Napa Valley Playground

Right outside your doorstep, a bright world of enrichment and entertainment awaits. An extended Experiences site chapter breathes new life into the sports, wellness, and recreational offerings at Silverado. Detailed course information helps prepare golfers for their best round yet on the renowned North and South Courses. Kids activities are celebrated. A restorative spa and serene pool offer peaceful retreat. Direct booking options ensure reservations are in order for the whole family before arrival. What began with legendary, award-winning golf is now a destination for lifelong play.

Celebration of Culinary Craft & Culture

From a brew pub and game room serving innovative fast-casual to haute dining and renowned culinary collaborations, events and pop-ups, Silverado showcases the region’s most celebrated and emerging talent. A dedicated site chapter shares the story and offering of each culinary destination. Seamlessly integrated menus, contact info, and reservation options ensure guests can easily sate their appetites for delicious discovery.

Bespoke Experiences Invite the Best of the Region

Beyond immersing site guests in the treasures of Silverado’s natural surroundings, the digital experience invites the best of the region in through bespoke discovery. From robust daily offerings to exciting special events and tantalizing offers, to the next activity or amenity guests and their families will enjoy, recommendations populate across the site and enable one-click booking so that a dream-filled stay is ready and waiting upon arrival.