Ople AI
Ople AI is a leap forward in business decision acceleration. A bridge between traditional analytics and data science, Ople’s artificial intelligence platform reveals new insights to unlock business value. FINE’s brand task: help this emerging technology look, feel, and sound simple, real, and ready to plug in and start delivering now. Judging by adoption and Ople’s subsequent acquisition, it worked.
The Friendly Face and Brand Voice of AI
An in-depth messaging and positioning foundation set the stage for Ople AI’s new brand voice and visual language. Credos like “Think Fast” and “Don’t Overthink AI” helped the technology feel approachable. Simple infographics, sleek animations, bold type, and a color palette nod to their original startup identity translated the brand into digital space, where the promise and potential of artificial intelligence gets real.
