This vision required a name suited to a new category, as welcoming as home and as promising as a whole new way: Bode. The minimal name extends to identity - clean, light type stands out among loud brands, but stays quiet on-property. Two treatments alternate emphasis on master brand or local destination. Map coordinate graphics invite exploration, as do subtle, location-specific highlight colors. Collateral is spare, curated to support city-specific experience. The use of first names on business cards personally unites fellow travelers. Look and feel retains white space, using lifestyle imagery in editorial layouts showcasing group dynamic and design-centricity. A robust, responsive digital presence and booking engine extends to social content and an integrated booking engine with tools like a floor plan selector that flexes to group size.