Top Travel Portal Opens New Door For Advertising Revenue

Expedia, Inc. Media Solutions is responsible for monetizing one of the most critical assets of this online travel and hospitality leader: the ever-increasing traffic in travel-ready customer eyeballs. This project became the portal to the portal, where website advertisers could manage their B2B accounts. The advertiser interface was designed to make managing your Expedia account as intuitive and efficient as possible.

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The first challenge was the front-end story of communicating the concept of pairing up your ads with related screen results, and then carrying that story right through to the work flow involved in configuring an actual account and media placements. From the graphic look and feel, through work flow strategies and template styles for the solution, this tool empowered Expedia B2B customers to make best use of Expedia’s most important asset.