A robust collaboration between Killian, FINE, and Scott Edwards Architects helped connect and evolve site and brand plans. Close proximity to Portland and a rich, train-centric past links the place both to convenience for today’s ambitious millennials, and a proudly industrial legacy. This historical sense was crucial in a brand position, name, and visual identity that rings true locally today, while igniting excitement for where the place may go.
Informed by train track switches, the logotype is a graphic nod to the place’s history, and the new intent to create connected community. Visual identity informed all touchpoints and channels, especially the built space honed in tandem with Scott Edwards Architects. Color palettes echo freight container colors, and wayfinding and pathway systems take inspiration from the logotype.
Comprehensive playbooks document the strategy, messaging, and visual and collateral elements that form core brand and placemaking assets. And all project stakeholders received a packaged, branded, vintage model train car and presentation to ensure the new brand leaves an indelible mark.
For Convene, the digital space is a critical complement to the physical space. More than just sharing a depth of content that invites users to act on the opportunity, the digital destination is designed to immediately demonstrate the innovative, dynamic feel of the lifestyle meets workstyle concept itself.