Lifestyle content does not come at the expense of Jordan's signature wine products. Each wine is visualized exactly how customers enjoy it, with photos as glamorous as the grounds that produce it. Each also comes with a rare level of encyclopedic educational content on winemaking, tasting, serving, and pairing.
For most brands, replicating the utility and aesthetic of a dedicated food site like Epicurious is an uphill battle. For Jordan and their aspirational lifestyle, it was the right move. The Jordan Recipe database delivers a worthy (and delicious) culinary exploration in keeping with their brand. On tablet, mobile, or to print.
Thoughtful responsive design takes Jordan's recipes from the desktop to the kitchen counter via a design optimized for tablet viewing. Like the best culinary resources, their bespoke-built recipe database was made to be used. Prop it up next to the mixer and it becomes your best chef's helper.Launch Site