A fully responsive website weaves together the story of Persian heritage influenced by modern luxury. The design is both welcoming and unexpected, extending the brand’s dedication to lofty standards that are also grounded and genuine. Tying together traditional Persian patterns with modern elements, it's both an Old and New World feel, drawing inspiration from Darioush’s world travels and life story.
The site acts as a gate into the winery, welcoming guests with signature hospitality. Engagement continues through staff bios that take on their own identity with editorially styled photos, creating a genuine, inviting look to speak to the personalities of the people, and to Darioush as a whole.
A custom store uses minimalistic design to allow each unique item to shine without distraction. E-commerce integration enables members to log in for exclusive access to member-only products, and custom-curated Napa Valley itineraries courtesy of the Darioush concierge.
The highly stylized, responsive design of the interactive shopping cart is itself a unique experience. The cart icon only appears after an item is added, and includes detailed notes on each item, acting much like a personal concierge.