Charles Krug’s years of experience has led to the production of exceptional wine. So the products receive their own gallery-like treatment with interactions on hover, where bottles animate to “lift” and reveal their label, mimicking the behavior of pulling bottles out of a cellar. Within release detail pages, products are presented boldly on their own like showpieces, paired with lifestyle imagery below that puts the moment of enjoyment in context. Wine content also includes an innovation from Charles Krug’s history, adding a sense of timelessness to a rich history.
The site’s responsive scaling is an effortless continuation of the full-site experience—that bottom-locked navigation now just an easy thumb lift away, like today’s mobile users have come to expect. But no matter the screen size, the experience culminates in the telling of winery stewardship that spans Mondavi family generations, with a vision and consistency in craft and product continually, confidently presented.