Where Great Wine, Great Food, and Great People Interact
The belief that life is elevated by good people, good food, and good wine flows through the Cakebread brand. It’s what’s guided them to become one of the most successful, respected wine brands. And it’s what guided the design and development of their new digital brand presence.
Cakebread Makes It Personal
For Cakebread, wine is a personalized experience. Wine Club members get the special attention you’d expect. They log in to see custom messages, content specific to them and their interests, updates on shipments, events in their area, or even a recipe to complement a wine they’ve recently received.
Wine and Food, Together Forever
Small intuitive features make the site even more hospitable and enable deeper content. "Drawers" slide open with a click to reveal longer content without leaving a page. This finds its greatest use in the Wine section where visitors peruse the collection with detailed tasting notes, food pairings, and winemaking technique. Cakebread also shares extensive favorite family meals in a robust Culinary section. It's an endless page of filterable recipes, introductions to winery chefs, and details on signature culinary events.
A Shared History
Discover Cakebread Cellars' rich history through a virtual timeline with images from the family album, extending to present-day pictures treated with a duotone effect that give them an instant classic feel as you scroll through.
On both desktop and mobile, the sites enhance the Cakebread family’s personal connection with customers, and more effectively share their history and lifestyle.
Bold, open layouts and imagery invite you to explore content for wines, food and fun. The design complements the elegant simplicity of the famous Cakebread label, and the unpretentious nature of the brand.
A browser is like the car you drive around the Internet. Any old piece of junk will do, but what we all really pine for is speed, luxury, and reliability. Here’s the thing about browsers though: you can get all of that for free. Unlike that new tricked out Benz, a state-of-the-art browser, complete with air conditioning and free of that weird rattling noise, is just a click away.
So scrap this old explorer and discover all the fun you’ve been missing.