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FINE FRIENDS NEWSLETTER

Spring 2011

Much is springing forth from FINE minds of late. Let this digital digest update you on some of the coolest project launches in our history.

New from FINE    Put yourself in a world-class resort; put bad guys in the big house.

AUBERGE DU SOLEIL MAGNIFIQUE

It’s Napa’s pre-eminent resort property, and one of the most desirable destinations in the world. Their new site is a tour de force of hospitality best practices, and added enticement to start saving for a dream weekend at Auberge du Soleil.

TAKE A BITE OUT OF CYBERCRIME

It debuted in Times Square, London, and around the web. And now you can monitor the global fight against cybercrime with a real-time, data-driven, visually compelling experience called the Norton Cybercrime Index (and it's even on your phone).

In Other FINE News

They’ve launched, hatched, or otherwise emerged from FINE minds of late:

AMERICAN’S NEXT GRAND WEB ESTATE

With an estate-grown and -bottled tradition that nods to the Old World, and now a site and print materials to back them, a worthy pitch for the title of American’s Next Grand Wine Estate goes to the freshly re-branded Brassfield Estates.

EMERGING FROM THE CLOUD

Venture Capital with a focus on the cloud, they’ve backed Salesforce, AskJeeves, YouSendIt and many more. And now they’re backed by a new site that shows unanimous enthusiasm for Emergence Capital.

SWIMMING IN BLUE CIRCLES

With imagery that will make you hungry without showing food, this new site and re-brand is a beautiful tour of the tasty, and sustainable, fish and fishing practices of Blue Circle.

ROCK SOLID BAY AREA EXPERIENCES

They are a leading provider of uniquely San Francisco experiences. And no one will confuse their first-rate services with their cut-rate competitors after a visit to Alcatraz Excursions.

BIG NEWS, BIG DAYLIGHT!

FINE acquired online marketing/SEM company Big Daylight, boosting FINE's chops across Paid, Earned, Owned spheres of influence, and adding Traverse City to our list of offices.

Updates:

Welcome: Bob P., Caroline G., Bev J.K., Allison H., Stephanie M., and Ashley P.!

Shout out: California Endowment, Paul Hobbs, DISH, Britten Banners, PC Tools.

FINE talks SEM and entrepreneuring on Michigan radio.

Still embracing employee branding through our Employ Brands Partnership

COMING SOON... Accel-erated Launch…Our REAL New Site…Garden of Mt. Eden…Jordan Mobilizes…Lovin’ Your Look…The DISH Scoop.

 
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