April brings capital ideas, fruit-forward wines, true hospitality, big events, and predictions already made realities for the great year underway.

FINE Work & Recent Launches 

Welcome to Oliver Winery.
Oliver Winery’s new online home brings brand and customers together around fruit-forward wines and staff who are the heart and soul behind it all.

First Look: Double Take
Inspired by local indie filmmakers, name, identity, and brand work for a Wilshire Boulevard restaurant debut at Kimpton Hotel Palomar LA—designed to make you look twice.

One Bold Brand for Seven Falls Cellars 
A series of Columbia River waterfalls inspired Washington’s Seven Falls Cellars. Their new website design flows from this inception, as outspoken, unique, and complex as the wine itself.

50 South Capital
Chicago-based global alternatives firm gets a momentum-building new brand site that aligns a service mindset with global appeal.

Fae. We Created a Monster. 
We are bringing our highly customizable and flexible CMS, Fae, to the Ruby on Rails masses. Read the press release and the article in Techcrunch.

FINE Thinking

True Hospitality 
Learn how we map customer journeys to help brands forge deeper connections, from the small touch-points to pervasive service operations.

2017 Predictions Help Forward-Thinking Brands Think Forward
We paint a six-pronged picture of the brand and digital world to come this year and beyond. After all, the future is almost here, yet again.

Email, Google Docs, Slack, meeting...or?
Director of Operations Lori Dunkin shares her insights on tools of the trade, and when situations call for special software — or not. 

There’s No Such Thing as “B2B”
If you can imagine one business speaking to another, you’re more imaginative than us. We give you the secret decoder to speak in more human terms.

FINE Doings

Presented: IA/Senior Technical Writer Lisa Wright spoke at Sunset High School’s annual “Tech Talk,” sharing insight about her work and how technical careers show up in places you might not consider.

Hosted: Monthly Refresh PDX
Refresh’s mission is to “refresh the creative, technical, and professional design and development culture in Portland.” Join us on April 19th. We welcome Maigh Houlihan, Senior Project Manager for Turner’s Global Technology Office, to share her story of survival and evolution in tech over the last 20 years.

Attended: Useful & Amazing Stuff We Learned at Engage 2017
Some of the industry’s best digital marketers dropped knowledge at Engage 2017, SEMpdx’s digital marketing conference. Read our takeaways. 

Supported: Design Week Portland
As official web sponsor, and home to DWP founder Tsilli Pines, we go deep in this month’s big event. All hands are on deck for an onslaught of amazing happenings. We also migrated the DWP website to our Fae CMS, and hosted a hackathon to test it. And here’s where we’ll be this month:

  • April 11 - Today, Creative Director Kenn Fine presents the keynote “Avoiding Brand Stank” at this month's American Marketing Association Luncheon. 
  • April 27 - DWP panel chat “Not, Not Creative” features Project Director Ashley Bird in a dialogue about the role of project management, producers, strategy, and accounts in the creative community.

FINE Friend News

Graphis Grand Slam! FINE clients cleaned up four times over at the Graphis Letterhead Awards. 

PAE Engineers wins Best in Class at IMA Awards.

HGGC wins Best in Class at IMA Awards. 

Spectrum Equity wins Best in Class at IMA Awards. 

It’s game on at West LA’s fun new Double Take. Read the feature in LA Eater.

Congratulations to XOJET on their partnership with legendary hoteliers Mandarin Oriental.

FINE is Hiring! We're looking for an experienced Back-End Rails Developer, Digital Producer, Senior Brand Designer, and Senior Digital Designer to join our eccentric team in Portland. 

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