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FINE Spring 2009

Signs of spring: blossoming brands in technology, wine, photo sharing, hospitality, architecture, and engineering.

A Cross-Industry Sampler Of FINE New Things:


A String Of Pearls Begins

This corporate trade site, with associated mobile version, serves as the platform for a long line of consumer sites in Ste Michelle’s brand “string of pearls” starting here.


Pearl 1: Chateau Ste Michelle

The online brand re-invention of Ste Michelle Wine Estates enters the consumer-facing phase with the launch of a new Chateau Ste Michelle site loaded with features, functions, and design goodness at


This Baby’s Been Birthed

Maybe you’re with child, or know someone who is. Perhaps you've never liked your own name, or just want to know what it means. Whatever your naming predicament, the Shutterfly Baby Namer is the tool for you.


Not Yesterday’s Norton

The new and improved Norton Today re-launched with more Goodies, more Community - more of everything that’s helped Symantec make millions of people view them as so much more… “today”.


No Stone Unturned

Treadwell & Rollo proves that just because you’re top-notch consultants in environmental, geotechnical, and earthquake engineering services doesn’t mean you have to lead with pictures of girders and hard hats at


Norton Online Family Time

The time is long overdue for a product that keeps kids safe from bad stuff online without limiting their access to good stuff. The result is Norton Online Family, and its evolving flagship website.


Experience DOWA

The launch of the new Dull Olson Weekes website marks a new experience with this Portland-based architect, aimed at teaching everyone they’re not just famous for educational architecture, but for enlightening experiences.



You find them in nooks or the pages of books. You send them to us; we post them online. Visiting “Share” will make you feel FINE. If you haven’t received your fair Share, contact us to request one. You'll feel better already.


Building FLAD

The new FLAD site inspires people who inspire architecture. Inspire a visit to their new FINE site at

FINE Updates

  • FINE’s management trio featured in CommArts.
  • We’re moving! FINE's SF Office will relocate soon. Look for more info in June.
  • FINE Welcomes Guilty Brotherhood: Our latest foray into high fashion.
  • Asked to opine on websites, we gladly accommodated HOTELS Magazine.
  • Read the full HOTELS Interview Here.
  • The FINE / Chih Wedding Invitation won big honors in the iDesign Awards.
  • Stags’ Leap was selected as Communication Arts Site of The Day.
  • Chateau Ste Michelle was selected as Communication Arts Site of The Day.
  • The Fautt Homes FINE site is a Best Website finalist in the 2009 National Home Builders awards.
  • Welcome Newbies: David, Jon, and Abe
  • If you know someone who wants to be on this list, send them here to sign up.

Coming Soon

  • On The Trail Of Silverado
  • Hornblower Experiences True Buoyancy
  • Architecting SSALAndscapes
  • A Bid For Fine Wine
  • Norton Live lives
  • The Grapes of Erath

FINE 551 Natoma Street, San Francisco CA 94103, 415.552.9300