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Hello FINE Friend, |
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Lots of good FINE press coverage informs this month’s “yousletter” — here’s a few big takeaways to help you think big about your brand, and some small things to inspire.
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5 Big Takeaways |
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Think Outside Your Vertical
Intentionally borrowing and adapting elements from other industries can help you lead and transform your own. Read our feature article in Campaign US to learn how you do it.
Brands Should Think Inside Out. And Be Quiet to Be Louder.
A couple provocations from our HOW Design Magazine feature on branding trends. The over-arching theme: “don’t be afraid to contradict yourself as long as you contradict the market.”
First, Define “Mobile-First.” Second, Re-define it for Your Brand.
The majority of users are now on mobile, so we should design for mobile first, right? Yes. Also, no. We break down what "mobile first" means, and help game plan for your web presence.
Pioneering Brands Never Copy Themselves; They Re-pioneer.
Learn what the great hospitality brands do to stay ahead in a crowded, multi-billion dollar industry. Hint: don’t rest on your laurels; rest on your guest experience.
Take the Marketing Out of Experiential Marketing Events.
See the Comm Arts Design Annual where FINE Digital Creative Director Tsilli Pines (aka Creative Mornings Host, Design Week Portland Director) reminds us, “If you’re thinking about your own objectives ahead of the public you’re engaging, your math is wrong.”
16 Micro-Inspirations
- Hi, Amazon. We picked your new HQ.
- Inspired by our own Top Workplace award.
- Hey, did YouTube just change their logo?
- We distilled 3 days of Confab content insights into a 3-minute read.
- The best summary yet seen on the state of design.
- Do you need a Director of Talent? Yes, if you want more H in HR.
- John Malkovich belongs in all the famous photos.
- Finally, Driscoll’s reinvented the strawberry.
- Our Viceroy Chicago work translates Flâneur into purposeful programming, midwest-style.
- For the love of God, please tell me what your company does.
- Hotel Palomar’s a hotel brand that fits like a “contemporary pin-striped suit.”
- There are still zines. We made some out of paper. Thanks, Kate Bingaman-Burt.
- Grapes & Buds: 2 highly prized agricultural commodities together at last.
- Disaster planning, Waffle House style.
- We can spy on our architects all day.
- It feels good to say to clients 5 times a week, “hey, your project won an award.”
As always, I love hearing from you. I respond to every email I receive.
Your FINE Friend,
Steve
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