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FINE Fall 2008

Falling leaves, launching sites, nervous turkeys, fresh brands, standard times, and other telltale signs of autumn.

New From FINE Minds:


Superfly. Shutterfly.

You will be filled with all the warmth and joy of the impending holiday season as you gather with friends and family for a cup of grog or wassail and check out the snazzy imagery-driven holiday card finder now live on Shutterfly.



We paired one of the world’s biggest wedding photo purveyors with bride-quality design and technology - custom bride-groom sites, photo-sharing, e-commerce, and a robust customer service portal. RSVP to: Bella Pictures project tour.


Booking The PlumpJack Brand

If you develop a fancy brand platform to tie together many diverse businesses under one distinctive casual luxury promise, share the result with customers. That’s the logic behind the glamorous PlumpJack Group brand book.


Norton Weaves A SafeWeb

Nothing makes you feel more secure about a website than a referral. Except a million referrals. And we designed the Web 2.0 interface and iconograpraphy to help Norton SafeWeb do just that at


A Study In Fresh

Want pre-made gourmet meals, formulated for maximum deliciousness and health, delivered to your doorstep? It’s a celebrity-caliber luxury. The new website and nature-inspired brand identity will convince you it’s worth every penny.


California’s Dream Inn (Joie de Vivre)

California's Dream Inn will make you pine for the Santa Cruz coast. And like other JdV properties, their site draws upon a core CMS platform while enabling a look and feel unique to the Dream Inn location at


Citizen Joie (de Vivre)

This marks the second JdV property that gets a unique web design and experience driven from the same platform that runs the JdV mothership. The next time you're in Sacto for a gripe session with The Governator, shack up at The Citizen.


More Norton Today

Win a Trip to Space, courtesy of Symantec. Or compare software speeds with the flash-driven Norton Performance Challenge. Just a couple of the FINE worldwide promotions you’ll see on the ever-evolving Norton Today.

FINE Updates

  • It was a wedding without a hitch! And it started with a FINE invitation.
  • Our Foster’s eWineMatch mobile phone and web sommelier system won Best in Class by the Interactive Media Council
  • Welcome new FINE folks: Tam, Katerina, Todd, James, Sam
  • JdV wins 2008 Web Marketing Award: Outstanding Achievement in Website Development
  • See FINE folks featured in The Business of Design, a book and accompanying video series on the biz.
  • Norton Today wins 2008 Web Marketing Award: Best in Category... Best Computer Software Industry Website
  • Communication Arts awarded Freshology its prestigious “Site of the Day” honors on November 12.
  • If you know someone who wants to be on this list, send them here to sign up.

Coming Soon

  • Chateau Ste Michelle? Oui!
  • Kaiser Rolls Out With TPMG
  • On The Trail Of Silverado
  • Hornblower Experiences True Buoyancy
  • DOWA Does It
  • Building FLAD
  • Pimpollo Makes New Friends
  • Architecting SSALAndscapes
  • A Bid For Fine Wine
  • TreadwellRollo Leaves No Stone Unturned

FINE 551 Natoma Street, San Francisco CA 94103, 415.552.9300