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Hello FINE Friend, |
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Here’s one last 2018 roundup of things we’ve learned to better approach 2019. We used the click-baity subject line above to make sure you didn’t miss this. And we’ll take this chance to say happy holidays and happy New Year. The future is here. Like, now.
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4 Big Takeaways |
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Use Digital User Experience Thinking to Shape Analog Brand Experience.
A methodical, systematized approach to shaping customer interaction is not an exercise reserved for digital: it’s how brands will succeed in the digital age by understanding humans better than ever. Partner Josh Kelly writes in Hospitality Net how experience design for websites is especially relevant in hospitality, where experience and journey are operative words.
Allow Consumers to be Themselves and They’ll be Yours.
Consumers today are looking for brands that recognize who they are, not just an idealized version of who they could/should be. Content Manager Allyson Marrs explains in Advertising Week 360 how this type of content strategy praises diversity, differences, and flaws to build community around a brand.
Design Mentorships Benefit Both Mentor and Mentee.
Whether you’re working in an agency, with a small team, or self-employed, every designer is also a craftsperson who benefits from an apprentice-like mentality. Art Director Verity Kent writes in Computer Arts January print issue why design mentorships matter, how to find one, and the importance of paying it forward.
Build Ways to Showcase Your Company’s Reserves of Awesome.
Like most companies, we innovate, improve, and evolve things (big and small) every day. Like most companies, most of it goes unnoticed. So we built a tool and program called 1,000 Awesome Things that makes it easy for people to share the awesome, and inspire more growth in every organization’s greatest untapped resource.
13 Micro-Inspirations
- Design Director Joe Flory talks about this simple design trend.
- Our designers don’t just unite, they are uniting others.
- Deep collabs with Cuvaison, Ashes & Diamonds, and XOJET add up to awards galore.
- Brands sharing who they are will outsell those that are simply just selling.
- Explore a whole bunch of a careers in a day.
- Two brands battle over brand values.
- This is possibly the best restaurant website ever.
- iPhone's space bar trick changes lives.
- You can’t look away from this human terrain visualization.
- 100 websites that shaped the web.
- How one designer created the look of jazz.
- Can you quantify awe?
- See who’s sat where you always do.
Thanks for reading. Write me anytime. I live on my email.
Your FINE Friend,
Steve
P.S. We're hiring a digital creative director, digital services manager, technical product manager, and senior digital designer. |
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