Your Brand Can Transform
Research shows the headlines clicked most nowadays contain the phrase “will make you.” People aren’t just looking for cool brands and experiences; across industries, they’re looking for things that change them in ways big and small. Can your brand do that? (Hint: it can.) Thanks, TMC Group, Kimpton Hotels, Bloom Alchemy, Buzzsumo, and The Mission.
Infographic: One Page Contains Your Entire Brand’s Content
It’s kind of like DNA. If you can truly nail the content that goes into your website’s home page — from the name at the top, to the prominent images, the IA, and the buttons — you may just have yourself a brand. If not, you may not. Thanks, XOJet, Enoteca, Mingle, and BBGFX.
Choose Your CMS Wisely-er
What happens on the backend shows up on the front. That’s why making a website platform selection should be a deliberate, brand- and business-driven choice. Our Director of Operations Lori sat down with sourcing gurus at Clutch to be your choosy guide to CMS choice. Thanks, SMWE, Mingle, and Clutch.
Connect When They’re Disconnected
The demise of physical space has been greatly exaggerated. Sales of fancy notebooks are sky-high. Increasingly, even the highest-tech brands are finding offline places to connect in tangible, tactile, experiential ways. Remember, the printing press used to be high-tech. Thanks, Cloudera and FINE Shinola notebooks.
Every Employee is a Thought Leader
Brands start from within. And they keep right on going, filtering into every interaction and channel your brand touches. So never forget to preach first to the choir, and the choir just might then help you spread the word. Thanks, SMPS and TY Lin International. (©Marketer, The Journal of the Society for Marketing Professional Services, June 2017.)
16 Micro-Inspirations
- We know that people like lists - so here are our fave 6 takeaways from the recent Digital Marketing Summit.
- Like a Boss: Tsilli Pines answers 15 questions on her first 15 FINE years.
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Net Neutrality: Maybe AT&T and Comcast shouldn’t own the Internet.
- Video: Our Brand Strategist Emily B spearheads (probably) legal street graffiti.
- Podcast: Our Emily G ‘splains how our onboarding unleashes people power.
- We like to think we’ve got talent. And now Liz Howe’s here to direct it.
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Ashes & Diamonds ain’t no carbon copy wine brand.
- “Never take the first offer.” Heard in our office at PDX Women In Tech.
- PAE Engineers excels at #winning with a new SMPS Award of Excellence.
- NPR says there’s a time and a place for exclamation points!
- Making an HTML iPhone email signature will make you the best.
- Here are ALL the paper sizes ever, just in case.
- Kimpton keeps getting more global.
- Learn to manage your energy, not your time; it’ll blow your mind.
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Song Exploder podcast dissects music so you don’t have to (Hello, Solange).
- During budget season, we offer a service where we make a list of strategic things you could do and how much they might cost.
As always, I love hearing from you.
Your FINE Friend,
Steve
P.S. – if you’re a Senior Front-End Developer, or you know a good one, here’s where to submit your particulars.
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