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Hello FINE Friend, |
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It’s the season most associated with change and beginnings — a great time to reflect on learnings from recent client and media collabs. We hope there’s a tidbit or two here to help you use the power of brand to make big things happen for your company.
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5 Big Takeaways |
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Today’s Luxury is More About Access than Ownership.
XOJET is at the forefront of a new era in private aviation and the sharing economy. Their new brand site uses slick design and cool matchmaking widgetry to deliver a “Fly Savvy” promise to those seeking a smarter, better way to fly without, you know, putting a giant jet in their driveway.
Craft the Beverage Brand Stories Behind Every Sip.
The next in our series on global blog/magazine The Drum looks at how a craft mindset has come to define the beverage industry, and how brand powers making, serving, and promoting to enhance (and heavily influence) taste experience.
Real Estate is Increasingly About Place, Not Just Space.
As part of our work with Carmel Partners, new web destinations for Bellevue’s Hyde Square and NYC’s 19 Dutch luxury apartments act more like brand portals that do a lot more than just sell space; they integrate an elevated sense of place and local community.
“Do everything the long, hard, stupid way.”
In a time of shortcuts and short attentions, Creative Director Tsilli Pines advises putting in the work. We’ve been watching her do that for 16 years, and Graphic Design USA magazine finally named her a Person to Watch in 2018.
Authentic Culture and Spirit is Built from the Ground Up.
Our new partnership with Obie Development is helping shape a future downtown Eugene, Oregon enlivened with a new hotel and expanded 5th Street Market where people come together to live, eat, shop, and connect in ways that feel true to their roots.
13 Micro-Inspirations
- WE’RE OPEN: Stop by our PDX digs during Design Week: April 18, 4 - 7 p.m. Swing on a chair, sip a beverage, and chat with our quirky folk. [link to video]
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Creative Boom tours our dynamic Portland studio.
- A new microsite for TA Associates reflects on 50 years of people and moments.
- Health and tech PE firm, Welsh Carson debuts a new website, honoring its history via a nimble, lightweight design.
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Graphic Design USA features the flight plan behind XOJET's new website.
- Got mylk? Branding for aMYLK reflects the key ingredient of simplicity.
- The accolades for Frank Family Vineyards keep coming with a Summit International Award for excellence in emerging media.
- Brand recognition: Lacoste swaps its famous crocodile logo for ten endangered species.
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CSS makes pun of pop culture.
- A mix of travel photography and architecture/artifacts, Design Director Joe Flory’s Instagram will make you wistful for traditional Americana.
- Employees at new Apple Park are running headfirst into design. Like, literally.
- Liberating, or a tyrannical force ruining your life? The New York Times discusses convenience.
- Our Mackenzie Pion touts Jocelyn Glei’s podcast Hurry Slowly about how to be more productive, creative, and resilient by slowing down.
Thanks for reading. Write me anytime. I live on my email.
Your FINE Friend,
Steve
P.S. Applications for our Q2 Job Shadow program are open. Know someone interested in spending time with us, attending meetings, asking questions, and learning how different departments work and run?
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