Sunsets on Seven Mile Beach are stunning, even by Caribbean standards, when the crystal waters and horizon alight with vibrant, fiery colors. An extensive exploration arrived at a name meant to capture that image literally, while figuratively invoking an emotional fire for life's experiences and beauties. Either way, it's a name that embodies the emotion of being here. When you’ve slowed enough to notice, only then you’re arrived.
The Seafire identity, featuring a typestyle with personal resonance to the development team, was embellished with a carefully crafted, aquatic creature-like smoke sculpture. Collaboratively developed with renown interior design studio Power Strip, this element weaves within the identity like waves of sea or flame, reinforcing the name and its inspiration. The result reflects the sophisticated and contemporary design of the resort, while mirroring its intrinsic connection to nature.
The name, identity, and collateral of the Beach Bar & Grill channels the Caribbean sea with inspiration from coastal Mexico, reflecting authentic Mexican roots paired with a lively tiki beach hut vibe. Guests and locals alike get their daily dose of beach-side laze, picturesque views, groovy tunes, and playful programming from sunup to sunset and beyond.
Ave, the resort’s main restaurant, combines the bounty of island fields and waters with the light, fresh mode of Mediterranean cuisine. The resort’s signature restaurant Avecita is a Spanish tapas bar and lounge with exposition seating for an interactive dining experience. These distinct venues share the same space, so the names and identities balance the perception - Avecita, Spanish for “little bird,” conveys the “little restaurant within the big restaurant.”
The Spa at Seafire is the pre-eminent destination for beauty and relaxation in Grand Cayman. It boasts a modern-day hammam and private outdoor water garden complete with streaming natural light and native botanicals. The identity borrows from the beautiful tile work adorning the soaking tub, with a nod to local, organic ingredients used in the spa’s exclusive treatments.
Camp Seafire is a unique and innovative children’s enrichment day camp where exploration and learning spark imagination, creativity, and discovery. The identity comes to life with chunky letter forms and a flexible wordmark that can take on multiple shapes, forms, and colors to appeal to a wide age range of kids and uses.