Traverse City Website Design | TentCraft Pitches Their Digital Brand
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TentCraft Pitches Their Digital Brand

Posted in Work — April 18, 2012

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Often overlooked in the mix of media that create marketing touchpoints, customized, printed tents for events and location-based outreach are a significant branding opportunity. TentCraft is America’s leader in this niche, and an exclusive provider of MasterTent, the world’s premium tent provider.

Based in Traverse City, Michigan, TentCraft’s high-quality product and excellent customer service have led them to work with marketing agencies and marketing departments for some of the biggest brands in the country.

The goal of their new brand website was to give TentCraft the kind of high-end, premium online presence that their tent products create offline. Perhaps most importantly, it includes a robust gallery to display their impressive portfolio of tent projects, sortable by size or type, or just browsable by brands ranging from top-tier automakers to universities to consumer packaged goods.
An SEO setup engagement positioned their site as a strong mechanism to increase site traffic and increase sales, capturing their niche in search just as their visual display stakes their claim once you arrive. The net effect relays their simple tagline and claim: Best. Tents. Ever.

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