
The Re-Brand Blues: A Cautionary Tale
Launching a redesign often forces brands to tip-toe along the fine line between their existing audience of die hard fans and a new target audience that will play into the…
Launching a redesign often forces brands to tip-toe along the fine line between their existing audience of die hard fans and a new target audience that will play into the…
From the beginning, FINE has found success establishing hospitality brands that find foundation in human-driven service and curated, special guest experiences. No one can speak to that better than brand…
The early days of 2019 are perfect for planning, scheming, dreaming—and predicting. Four FINE developers, Aaron Ransley, Charlie Pitkin, Emmanuel Garcia and James Kurczodyna, put their heads together and discussed…
What you sell needs great content surrounding it, proving the product’s value, demonstrating your brand’s personality, and amplifying the company’s transparency. Quite simply, a brand’s content is as important as…
Early on, digital borrowed from old paper media terminology to explain website concepts. But somewhere along the way, the script got flipped. And the term “user experience” is a great…
People are looking to align themselves with brands that share their values, and they’re also looking to fit in with the brand — as they are, today. FINE Content Manager…
FINE Senior Designer Rick Landers is featured in the Computer Arts October 2018 issue, ART284. This special issue explores the thinking behind award-winning branding work, like how it’s a collaboration…
The new website for Luma is a Communication Arts Webpick of the Day. Luma is the lighting design practice of sustainable design leaders PAE. Their role: integrating light into spaces and…
In Net magazine‘s October 2018 print issue FINE senior front-end developer Emmanuel Garcia walks through the process of using the IntersectionObserver API to execute on-scroll animations and transitions. All the files…
We believe brand builds companies. And evolves them. Principal Kenn Fine spoke with Ilise Benun of How Design Live Podcast about how brand helps build value, taking us on a…
Featured on The Drum: Creative Works, Cuvaison has crafted Chardonnay, Pinot Noir, and select varietals grown on their Los Carneros estate vineyard since 1969. A ground-up brand initiative included brand strategy and…
Since 1969, Cuvaison has steadfastly crafted Chardonnay, Pinot Noir, and select varietals grown on their Los Carneros estate vineyard in Napa Valley. As part of a larger brand initiative spanning…