The Re-Brand Blues: A Cautionary Tale
Launching a redesign often forces brands to tip-toe along the fine line between their existing audience of die hard fans and a new target audience that will play into the…
Tag Results for “media & press”
Putting Hospitality Brands on the Map
From the beginning, FINE has found success establishing hospitality brands that find foundation in human-driven service and curated, special guest experiences. No one can speak to that better than brand…
2019’s Global Dev Trends: FINE in NET Magazine
The early days of 2019 are perfect for planning, scheming, dreaming—and predicting. Four FINE developers, Aaron Ransley, Charlie Pitkin, Emmanuel Garcia and James Kurczodyna, put their heads together and discussed…
Why Brands That Share, Sell Better
What you sell needs great content surrounding it, proving the product’s value, demonstrating your brand’s personality, and amplifying the company’s transparency. Quite simply, a brand’s content is as important as…
What Making Websites Taught Us About Hospitality Branding
Early on, digital borrowed from old paper media terminology to explain website concepts. But somewhere along the way, the script got flipped. And the term “user experience” is a great…
The Strategy Behind Brands Getting Real and Less Perfect
People are looking to align themselves with brands that share their values, and they’re also looking to fit in with the brand — as they are, today. FINE Content Manager…
Great Work is Nothing without Great Presentation, in Computer Arts
FINE Senior Designer Rick Landers is featured in the Computer Arts October 2018 issue, ART284. This special issue explores the thinking behind award-winning branding work, like how it’s a collaboration…
Luma: Communication Arts Webpick of the Day
The new website for Luma is a Communication Arts Webpick of the Day. Luma is the lighting design practice of sustainable design leaders PAE. Their role: integrating light into spaces and…
From Net Magazine: On-scroll Animations and Transitions by FINE Developer Eman
In Net magazine‘s October 2018 print issue FINE senior front-end developer Emmanuel Garcia walks through the process of using the IntersectionObserver API to execute on-scroll animations and transitions. All the files…
HOW Podcast: Kenn Fine Talks Creating Business Value through Brand
We believe brand builds companies. And evolves them. Principal Kenn Fine spoke with Ilise Benun of How Design Live Podcast about how brand helps build value, taking us on a…
The Drum Creative Works Recognizes Cuvaison
Featured on The Drum: Creative Works, Cuvaison has crafted Chardonnay, Pinot Noir, and select varietals grown on their Los Carneros estate vineyard since 1969. A ground-up brand initiative included brand strategy and…
Packaging of the World Features Cuvaison
Since 1969, Cuvaison has steadfastly crafted Chardonnay, Pinot Noir, and select varietals grown on their Los Carneros estate vineyard in Napa Valley. As part of a larger brand initiative spanning…