The new KimptonHotels.com website and Life is Suite blog have racked up their share of recognition and awards since launch. Most recently, both won Gold in The HSMAI Adrian Awards, the hospitality industry’s highest honor.
The Adrian Awards honor “creative brilliance and best practices in hospitality, travel, and tourism-related marketing”. For 58 years, the competition awards the best of the best, renowned for the prestigious nature of its crownings in advertising, public relations, and digital marketing.
More than a “beauty” competition, the Adrians judge based on a full and detailed case study of campaign strategy and results, in addition to creative tactics and execution.
Kimptonhotels.com took a from-scratch approach with FINE leading the mission of content strategy, IA, project management, design, SEO, content, development, testing, integration, and deployment. Mapped to evolve the guest journey, the site took on an identity that inspired guests to get out and get moving.
The site closes the loop between search, booking, and content by helping guests plan meetings and weddings, or simply book a room that matches their personality. It’s intrinsically tied to the Life is Suite blog, where lifestyle advice, recipes, and various travel tips reflect back into the site; guests are guided through the entire experience and connected to the cities before they ever step foot onto pavement.
The journey is mapped with every click, and the path formed by the individual user – all leading to the well-deserved congratulations for the prestigious Adrian Award winnings. Here’s to your next adventure.