Open Menu
Close Nav
Work
News
About
Careers
Contact
Skip to Content
Close Nav
Work
News
About
Careers
Contact
Open Menu
Health Happens Here: Health Gets A New Identity
Posted in
Work
<p>In our work with <a href="http://calendow.org/" title="Cal Endow Website">The California Endowment</a>, we've come to understand what it means that health is not something that happens in a doctor's office. It's something that happens in neighborhoods, schools, and all the places where we live and work. The starkest evidence of that is how much life expectancy changes depending upon where you live. That's why you'll increasingly see a groundswell behind the notion that Health Happens Here. In Neighborhoods. In Schools. And with Prevention. And you'll increasingly see the signature pin-drop identity we created to support the concept.</p> <p>Increasingly, the Health Happens Here team is using video like the above to help get the message across via channels ranging from grassroots to <a href="http://www.youtube.com/user/HealthHappensHere?feature=watch" title="HHH YouTube Channel">YouTube</a>. The identity FINE created to support the effort comes to life at the end, animating in to punctuate the key message of the video, that right where you are is where you need to begin to make health happen. Aside from this use in their video, the identity plays out across the other supporting tenets, with variations on the pin drop design for schools, prevention, and neighborhoods. Watch for more supporting tools on the web and in print in the years to come.</p> </div></div><!----><!----><!----><!----><!----><!----><!----><div class="post_two_col extra-line-height post_tags" data-v-51064ee1 data-v-7f48ee10><div class="post_two_col--label" data-v-51064ee1 data-v-7f48ee10>Tags</div><div class="post_two_col--values" data-v-51064ee1 data-v-7f48ee10><div class="post_two_col--value_item" data-v-51064ee1 data-v-7f48ee10><span class="base_link--wrap" data-v-1f131a8d data-v-7f48ee10><a href="/news/brand-strategy-consulting/" class="base_link" data-v-1f131a8d>Brand Strategy Consulting</a></span></div><div class="post_two_col--value_item" data-v-51064ee1 data-v-7f48ee10><span class="base_link--wrap" data-v-1f131a8d data-v-7f48ee10><a href="/news/print-brand-identity/" class="base_link" data-v-1f131a8d>Print & Identity</a></span></div></div></div><div data-v-7f48ee10><div class="post_two_col extra-line-height post_share" data-v-7f48ee10><div class="post_two_col--label" data-v-7f48ee10>Share</div><div class="post_two_col--values" data-v-7f48ee10><div class="post_two_col--value_item" data-v-7f48ee10><span class="base_link--wrap" data-v-1f131a8d data-v-7f48ee10><a href="https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.wearefine.com%2Fnews%2Fwork%2Fhealth-happens-hear-health-gets-a-new-identity" class="base_link" data-v-1f131a8d>LinkedIn</a></span></div><div class="post_two_col--value_item" data-v-7f48ee10><span class="base_link--wrap" data-v-1f131a8d data-v-7f48ee10><a href="https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.wearefine.com%2Fnews%2Fwork%2Fhealth-happens-hear-health-gets-a-new-identity&media=https%3A%2F%2Fcdn.wearefine.com%2Fsystem%2Fuploads%2Ffae%2Fimage%2Fasset%2F3124%2FHHH_large_tile.jpg&description=Here's%20the%20fresh%20buzz%20about%20Brand%20Strategy%20Consulting%20from%20FINE%2C%20a%20top%20brand%20agency." class="base_link" data-v-1f131a8d>Pinterest</a></span></div><div class="post_two_col--value_item" data-v-7f48ee10><span class="base_link--wrap" data-v-1f131a8d data-v-7f48ee10><a href="http://www.facebook.com/sharer.php?u=https%3A%2F%2Fwww.wearefine.com%2Fnews%2Fwork%2Fhealth-happens-hear-health-gets-a-new-identity&display=page" class="base_link" data-v-1f131a8d>Facebook</a></span></div><div class="post_two_col--value_item" data-v-7f48ee10><span class="base_link--wrap" data-v-1f131a8d data-v-7f48ee10><a href="mailto:?subject=See%20the%20latest%20article%20about%20Work%20from%20FINE%2C%20a%20brand%20agency&body=FINE%20just%20posted%20a%20new%20article%20called%20Health%20Happens%20Here%3A%20Health%20Gets%20A%20New%20Identity%2C%20about%20Brand%20Strategy%20Consulting%20and%20Print%20%26%20Identity.%20Let's%20discuss%20how%20they%20can%20help%20us%20with%20our%20brand%20and%20digital%20needs%20after%20you've%20had%20a%20chance%20to%20look%20it%20over.%20https%3A%2F%2Fwww.wearefine.com%2Fnews%2Fwork%2Fhealth-happens-hear-health-gets-a-new-identity" class="base_link" data-v-1f131a8d>Email</a></span></div></div></div></div><div class="base_block newsletter_signup--wrap" data-v-35caecd6 data-v-7f48ee10><h3 class="typo_header typo_header-variant_6" data-v-330ef94c data-v-7f48ee10><span class="text_crop" data-v-9be7aa40 data-v-330ef94c>Newsletter Signup</span></h3><div class="mail_chimp_form newsletter_signup" data-v-60a3b6fa data-v-7f48ee10><form data-v-60a3b6fa><div class="mail_chimp_form--text" data-v-60a3b6fa><input id="email" data-v-60a3b6fa><label for="email" class="mail_chimp_form--label" data-v-60a3b6fa>Your Email</label><label class="mail_chimp_form--submit" data-v-60a3b6fa><input tabindex="0" type="submit" value="Sign Up" data-v-60a3b6fa><svg xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 14 12" class="mail_chimp_form--icon" data-v-60a3b6fa><path stroke="currentColor" d="M7.46887 11L12.6719 6L7.46887 1" xmlns="http://www.w3.org/2000/svg"/><path stroke="currentColor" d="M12.6727 6L0.847656 6" xmlns="http://www.w3.org/2000/svg"/></svg></label></div><!----><!----></form></div></div></div></div></div></div><div class="arrangement_basic news_detail--see_more" data-v-2d6509a0 data-v-7f48ee10><div class="container container-4-col" data-v-51064ee1 data-v-2d6509a0><div class="arrangement_basic--inner" data-v-51064ee1 data-v-2d6509a0><div class="arrangement_basic--slot_title" data-v-51064ee1 data-v-2d6509a0><h2 class="typo_header typo_header-variant_5" data-v-330ef94c data-v-7f48ee10><span class="text_crop" data-v-9be7aa40 data-v-330ef94c>More Work</span></h2></div><div class="arrangement_basic--slot_default" data-v-51064ee1 data-v-2d6509a0><p class="typo_paragraph typo_paragraph-with_margin" data-v-6d8d64bb data-v-7f48ee10><span class="text_crop" data-v-9be7aa40 data-v-6d8d64bb><span class="base_link--wrap" data-v-1f131a8d data-v-7f48ee10><a href="/news/" class="base_link nuxt-link-active" data-v-1f131a8d>See All</a></span></span></p></div></div></div></div><div class="arrangement_three_tile news_detail--related" data-v-04010e6c data-v-7f48ee10><div class="container container-4-col" data-v-51064ee1 data-v-04010e6c><div class="arrangement_three_tile--inner" data-v-51064ee1 data-v-04010e6c><div class="arrangement_three_tile--slot_default" data-v-51064ee1 data-v-04010e6c><span arialabel="HSMAI Adrian Awards Winner: Canyon Ranch " class="base_link--wrap news_tile--link with_faded_category" data-v-1f131a8d data-v-4e084ae3 data-v-7f48ee10><a href="/news/results/hospitality-social-media-ppc-canyon-award/" arialabel="HSMAI Adrian Awards Winner: Canyon Ranch " class="base_link base_link-start_blank base_link-child_underline" data-v-1f131a8d><div class="base_tile news_tile_hoverable base_tile-should_reveal base_tile-fixed_aspect" data-v-d4c45d84 data-v-4e084ae3><div class="base_tile--slot_image" style="padding-top:85.22727272727273%" data-v-d4c45d84><div class="base_image" data-v-79a0c4e7 data-v-4e084ae3><img src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAJCAQAAACRI2S5AAAAEElEQVR42mNkIAAYRxWAAQAG9gAKqv6+AwAAAABJRU5ErkJggg==" alt="" data-v-79a0c4e7><!----></div></div><!----><div class="base_tile--slot_default" data-v-d4c45d84><h2 class="typo_header typo_header-variant_6" data-v-330ef94c data-v-4e084ae3><span class="text_crop" data-v-9be7aa40 data-v-330ef94c><span class="base_link--child_underline" data-v-1c3d6f01 data-v-4e084ae3>HSMAI Adrian Awards Winner: Canyon Ranch </span></span></h2><p class="typo_paragraph small" data-v-6d8d64bb data-v-4e084ae3><span class="text_crop" data-v-9be7aa40 data-v-6d8d64bb><span class="base_link--wrap" data-v-1f131a8d data-v-4e084ae3><a href="/news/results/" class="base_link base_link-start_blank" data-v-1f131a8d>Results</a></span></span></p></div></div></a></span><span arialabel="Millennial Luxury: A New Mindset" class="base_link--wrap news_tile--link with_faded_category" data-v-1f131a8d data-v-4e084ae3 data-v-7f48ee10><a href="/news/insights/millennials-and-luxury-brands/" arialabel="Millennial Luxury: A New Mindset" class="base_link base_link-start_blank base_link-child_underline" data-v-1f131a8d><div class="base_tile news_tile_hoverable base_tile-should_reveal base_tile-fixed_aspect" data-v-d4c45d84 data-v-4e084ae3><div class="base_tile--slot_image" style="padding-top:85.22727272727273%" data-v-d4c45d84><div class="base_image" data-v-79a0c4e7 data-v-4e084ae3><img src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAJCAQAAACRI2S5AAAAEElEQVR42mNkIAAYRxWAAQAG9gAKqv6+AwAAAABJRU5ErkJggg==" alt="A gold ring, bottle of rose water, and tube of lotion atop a beaded bag" data-v-79a0c4e7><!----></div></div><!----><div class="base_tile--slot_default" data-v-d4c45d84><h2 class="typo_header typo_header-variant_6" data-v-330ef94c data-v-4e084ae3><span class="text_crop" data-v-9be7aa40 data-v-330ef94c><span class="base_link--child_underline" data-v-1c3d6f01 data-v-4e084ae3>Millennial Luxury: A New Mindset</span></span></h2><p class="typo_paragraph small" data-v-6d8d64bb data-v-4e084ae3><span class="text_crop" data-v-9be7aa40 data-v-6d8d64bb><span class="base_link--wrap" data-v-1f131a8d data-v-4e084ae3><a href="/news/insights/" class="base_link base_link-start_blank" data-v-1f131a8d>Insights</a></span></span></p></div></div></a></span><span arialabel="The Art of the Brand-Led Launch" class="base_link--wrap news_tile--link with_faded_category" data-v-1f131a8d data-v-4e084ae3 data-v-7f48ee10><a href="/news/insights/the-art-of-the-brand-led-launch/" arialabel="The Art of the Brand-Led Launch" class="base_link base_link-start_blank base_link-child_underline" data-v-1f131a8d><div class="base_tile news_tile_hoverable base_tile-should_reveal base_tile-fixed_aspect" data-v-d4c45d84 data-v-4e084ae3><div class="base_tile--slot_image" style="padding-top:85.22727272727273%" data-v-d4c45d84><div class="base_image" data-v-79a0c4e7 data-v-4e084ae3><img src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAABAAAAAJCAQAAACRI2S5AAAAEElEQVR42mNkIAAYRxWAAQAG9gAKqv6+AwAAAABJRU5ErkJggg==" alt="" data-v-79a0c4e7><!----></div></div><!----><div class="base_tile--slot_default" data-v-d4c45d84><h2 class="typo_header typo_header-variant_6" data-v-330ef94c data-v-4e084ae3><span class="text_crop" data-v-9be7aa40 data-v-330ef94c><span class="base_link--child_underline" data-v-1c3d6f01 data-v-4e084ae3>The Art of the Brand-Led Launch</span></span></h2><p class="typo_paragraph small" data-v-6d8d64bb data-v-4e084ae3><span class="text_crop" data-v-9be7aa40 data-v-6d8d64bb><span class="base_link--wrap" data-v-1f131a8d data-v-4e084ae3><a href="/news/insights/" class="base_link base_link-start_blank" data-v-1f131a8d>Insights</a></span></span></p></div></div></a></span></div></div></div></div></div></main></div><div class="page_wrap--footer"><footer tabindex="0" class="site_footer" style="opacity:0" data-v-1e3d90d6><div class="container site_footer--inner container-4-col" data-v-51064ee1 data-v-1e3d90d6><div class="site_footer--tagline_wrap" data-v-51064ee1 data-v-1e3d90d6><div class="site_footer--tagline_inner" data-v-51064ee1 data-v-1e3d90d6><h3 class="site_footer--tagline_copy" data-v-51064ee1 data-v-1e3d90d6><span class="text_crop" data-v-9be7aa40 data-v-1e3d90d6>Take the work seriously. Yourself, not so much.</span></h3><span class="base_link--wrap site_footer--tagline_link" data-v-1f131a8d data-v-1e3d90d6><a href="/about/we-are-nice/" class="base_link" data-v-1f131a8d>We're Nice</a></span></div></div><div class="site_footer--links" data-v-51064ee1 data-v-1e3d90d6><div class="site_footer--link_list" data-v-51064ee1 data-v-1e3d90d6><h5 class="typo_header typo_header-variant_5" data-v-330ef94c data-v-1e3d90d6><span class="text_crop" data-v-9be7aa40 data-v-330ef94c>Contact</span></h5><span class="base_link--wrap" data-v-1f131a8d data-v-1e3d90d6><a href="mailto:4155529300" class="base_link base_link-no_underline" data-v-1f131a8d>415-552-9300</a></span><span class="base_link--wrap" data-v-1f131a8d data-v-1e3d90d6><a href="/contact/" class="base_link" data-v-1f131a8d>I have a project</a></span></div><div class="site_footer--link_list" data-v-51064ee1 data-v-1e3d90d6><h5 class="typo_header typo_header-variant_5" data-v-330ef94c data-v-1e3d90d6><span class="text_crop" data-v-9be7aa40 data-v-330ef94c>Follow</span></h5><ul class="social_links" data-v-6ec77f12 data-v-1e3d90d6><li data-v-6ec77f12><span class="text_crop" data-v-9be7aa40 data-v-6ec77f12><span class="base_link--wrap" data-v-1f131a8d data-v-6ec77f12><a href="https://www.linkedin.com/company/fine-design-group" class="base_link base_link-start_blank" data-v-1f131a8d>LinkedIn</a></span></span></li><li data-v-6ec77f12><span class="text_crop" data-v-9be7aa40 data-v-6ec77f12><span class="base_link--wrap" data-v-1f131a8d data-v-6ec77f12><a href="https://www.instagram.com/weare.fine" class="base_link base_link-start_blank" data-v-1f131a8d>Instagram</a></span></span></li><li data-v-6ec77f12><span class="text_crop" data-v-9be7aa40 data-v-6ec77f12><span class="base_link--wrap" data-v-1f131a8d data-v-6ec77f12><a href="https://github.com/wearefine" class="base_link base_link-start_blank" data-v-1f131a8d>GitHub</a></span></span></li><li data-v-6ec77f12><span class="text_crop" data-v-9be7aa40 data-v-6ec77f12><span class="base_link--wrap" data-v-1f131a8d data-v-6ec77f12><a href="https://www.facebook.com/wearefine" class="base_link base_link-start_blank" data-v-1f131a8d>Facebook</a></span></span></li></ul></div><div class="site_footer--link_list" data-v-51064ee1 data-v-1e3d90d6><h5 class="typo_header typo_header-variant_5" data-v-330ef94c data-v-1e3d90d6><span class="text_crop" data-v-9be7aa40 data-v-330ef94c>Explore</span></h5><ul class="list_reset" data-v-51064ee1 data-v-1e3d90d6><li data-v-51064ee1 data-v-1e3d90d6><span class="base_link--wrap" data-v-1f131a8d data-v-1e3d90d6><a href="/work/" class="base_link base_link-start_blank" data-v-1f131a8d>Work</a></span></li><li data-v-51064ee1 data-v-1e3d90d6><span class="base_link--wrap" data-v-1f131a8d data-v-1e3d90d6><a href="/news/" class="base_link nuxt-link-active base_link-start_blank" data-v-1f131a8d>News</a></span></li><li data-v-51064ee1 data-v-1e3d90d6><span class="base_link--wrap" data-v-1f131a8d data-v-1e3d90d6><a href="/contact/" class="base_link base_link-start_blank" data-v-1f131a8d>Contact</a></span></li><li data-v-51064ee1 data-v-1e3d90d6><span class="base_link--wrap" data-v-1f131a8d data-v-1e3d90d6><a href="/careers/" class="base_link base_link-start_blank" data-v-1f131a8d>Careers</a></span></li></ul></div></div><div class="footer_extras" data-v-fef81230 data-v-1e3d90d6><div class="footer_extras--legal" data-v-fef81230><span class="typo_small" data-v-425c1eef data-v-fef81230><span class="text_crop" data-v-9be7aa40 data-v-425c1eef>© 1994-2020 FINE Design Group, Inc. </span></span></div><div class="footer_extras--aux_nav" data-v-fef81230><ul class="aux_nav" data-v-21feda7b data-v-fef81230><li data-v-21feda7b><span class="base_link--wrap" data-v-1f131a8d data-v-21feda7b><a href="https://friends.wearefine.com" class="base_link base_link-start_blank" data-v-1f131a8d>Client Login</a></span></li><li data-v-21feda7b><span class="base_link--wrap" data-v-1f131a8d data-v-21feda7b><a href="/sitemap/" class="base_link base_link-start_blank" data-v-1f131a8d>Sitemap</a></span></li><li data-v-21feda7b><span class="base_link--wrap" data-v-1f131a8d data-v-21feda7b><a href="/signup/" class="base_link base_link-start_blank" data-v-1f131a8d>Newsletter</a></span></li><li class="break" data-v-21feda7b></li><li data-v-21feda7b><span class="base_link--wrap" data-v-1f131a8d data-v-21feda7b><a href="/contact/portland/" class="base_link base_link-start_blank" data-v-1f131a8d>Portland</a></span></li><li data-v-21feda7b><span class="base_link--wrap" data-v-1f131a8d data-v-21feda7b><a href="/contact/san-francisco/" class="base_link base_link-start_blank" data-v-1f131a8d>San Francisco</a></span></li></ul></div></div></div><div tabindex="0" class="site_footer--end" data-v-1e3d90d6></div></footer></div><div class="vue-portal-target"></div><div class="vue-portal-target"></div><div class="vue-portal-target"></div><!----><!----></div></div></div><script defer src="/_nuxt/static/1714000728/news/work/health-happens-hear-health-gets-a-new-identity/state.js"></script><script src="/_nuxt/d82e5df.js" defer></script><script src="/_nuxt/d6e3809.js" defer></script><script src="/_nuxt/aa4d674.js" defer></script><script src="/_nuxt/3601716.js" defer></script><script src="/_nuxt/1150138.js" defer></script><script src="/_nuxt/ab91ebe.js" defer></script><script src="/_nuxt/e534cb7.js" defer></script><script data-n-head="ssr" src="https://polyfill.io/v3/polyfill.min.js?flags=gated&features=default%2CIntersectionObserver%2CIntersectionObserverEntry%2CHTMLPictureElement%2CElement.prototype.matches%2CElement.prototype.closest%2CObject.entries%2CString.prototype.padStart" data-body="true"></script><script data-n-head="ssr" src="https://cdnjs.cloudflare.com/ajax/libs/stickyfill/2.1.0/stickyfill.min.js" data-body="true"></script> </body> </html>