Adams Street’s Unparalleled Digital Presence

Adams Street Partners is a global private equity investment management firm with over 45 years of experience and over $31 Billion under management. Their new digital home cements their place as a premier firm, with a personal interest.

In a structural nod to the firm’s custom, forward thinking approach, the site is fully responsive across a range of today’s viewing devices from mobile to desktop. So whatever path you choose, it’s always a great experience with Adams Street.


Industry jargon and puffery are nowhere in evidence. Instead, clear, concise “snackable” content tells the story without the smoke and mirrors. A 45-year timeline, and dedicated tiles for their global office locations provide other opportunities to minimize content and make it more visual and approachable.

Persona-Driven Approach.

Refining and simplifying the information architecture provided the opportunity to isolate and elevate core brand tenets. The company’s approach is customer-customized, and their new site reinforces that idea both overtly in copy, and with more subtle cues like an intuitive design with a persona-driven navigation.

Launch Site
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The dense, word-rich design of so many professional services firms is replaced here with a more open, light, and friendly visual approach for Adams Street.

Large, stylized partner pull quotes at the bottom of each page give you a sense for the firm’s thinking and personality.