Marketing Strategist

Portland, Oregon, remote opportunities within the US

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Help us take FINE to the next level!

More and more, companies depend on what we do to lead their business direction. We’re not just posting PPC ads and spamming with emails, we’re helping to shape customer experience and brand impact. At FINE, our Marketing Strategist can (and should) truly make big things happen, working alongside people as committed, passionate, and talented as you are.

Core Values
At FINE, we are committed to our core values and strive to live them every day.

BE HUMAN
People here are the real deal. You bring genuine intentions, unite by your actions, stay humble in your greatness, open with your quirks, and honest in your flaws.

BE AWESOME
You’re at the top of your craft and game. Whatever your skill and role, you’re a highly engaged, positive solutioneer. A leader, a do-er, and an always improver.

MAKE BIG HAPPEN
You approach your work believing it has the power to impact our company, our clients, and even our world. All that you do is strategically motivated and aims for a world-class outcome.

The Role

Your job is to help our client create brand traction in the marketplace. You’ll be on point for how we help clients attract, keep, and grow great customers. You’ll help to define and shape marketing programs and approaches, selecting the right channels to connect brands with customers and the right metrics to make sure results and effectiveness continue to grow.

You’ll work with client leads, program managers, and other internal and client collaborators to ideate, research, and document an approach grounded in customer and brand insights, finding big moves that differentiate immediately along with all the details that have impact over time. You’ll drive creation of the omni-channel marketing plan, online and off, with a mindset for owned and earned media wherever it can take the place of paid. You’ll help all involved understand results with clear and actionable reports. From campaign concepts to editorial calendars, your marketing strategies will set the direction and tone for a team to execute, while pivoting to pursue what works.

Responsibilities

  • Discovery: Gather, review, and assess current segments, positioning, products, channel activities, and resources through interviews, research, client delivery of information, and overall top-notch sleuthing to develop impactful recommendations.
  • Workshops + Meetings: Develop + facilitate workshops and meetings with client and internal teammates to improve the work, cut through challenging areas, and create buy-in.
  • Insights + Big Moves: Identify areas of greatest commercial + brand opportunities, distill insights and recommendations into presentations and action plans.
  • Omni-channel Marketing Plan: Create marketing + messaging plans across key channels along with goals + KPIs, journeys, campaigns, and editorial calendars. Collaborate with internal (and often client) teams to make it all happen. This includes the whole landscape of modern marketing channels and functions: sales enablement tools, email, social, content, SEO, digital + performance marketing, PR, events, experience, and anywhere else that could yield a positive outcome for a brand.
  • Market Segmentation: Create buyer personas and audience segments using first-party data, competitor research and analysis, and aspirational brand attributes to be used across channels.
  • Budget Development: Develop multi-channel marketing budgets and channel allocations backed up by expected results and refine along the way based on real data.
  • Reporting: Develop and maintain regular reports on marketing channel activities against KPIs. Analyze data, identify insights, share with client and internal teams, and adjust course based on insights to continuously improve the activities.
  • Cohesion: Steward strategy + messaging cohesion across channel activities continuously identifying areas for improvement.

Qualifications

  • 5-7+ years of experience, ideally with at least two companies.
  • Bonus points if you managed an existing brand or helped launch one or more professional services, hospitality, or direct-to-consumer brands.
  • Experience developing single- and multi-channel marketing programs and messaging with a focus on innovative, unique, strategic approaches to using the channel to drive results and brand impact.
  • Exceptional communication skills - confident, listens, simplifies the complex.
  • Open-minded, seeks input and feedback, and collaborates with client and internal teams well.
  • Generates unexpected solutions and works well with limitations or time constraints.
  • A natural with exploring data, gathering insights, and developing KPIs and metrics to assess the effectiveness of changes.
  • Experience working with tools in the marketing technology space and identifying opportunities to improve marketing technology to create an effective marketing ecosystem.

FINE Details

Our values manifest themselves in a small group of dynamic, creative learners who are passionate about producing inspired and effective work, who seek to improve every day, and who understand that life is too short to not enjoy yourself along the way.

Our promise to clients is to help them evolve their brand and business to become their best selves, and deepen their relationships with customers. For the “A player” (that rare and talented top 10%) looking for something special, this position is the opportunity for you.

  • Do you see brand, digital, and creative as powerful business drivers?
  • Do you believe the best work is done in small groups of passionate experts?
  • Do you love design that is simple, beautiful, and intuitive?
  • Do you have a high level of attention to detail?
  • Do you have a passion for serving others?
  • Are you looking for a place to learn and challenge yourself every day?
  • Are you able to maintain calm in times of stress?
  • Do you focus on priorities to achieve set goals?
  • Do you value the people you work with as much as the work itself?
  • Do you look at work as a career rather than just a job?
  • Are you inspired by the opportunity to address and solve interesting problems?

If you answered "yes" to these questions, we want to meet you!

Our Company
FINE is a brand agency. But for us, branding has moved far beyond slick logos, flashy sites, and clever campaigns. It’s a deep process of building value, based on values. It starts with the core reason a company exists, then permeates everything you do about it. Brand-Led Business Building™ helps us engineer companies (including our own) by aligning Vision, Operations, Expression, and Traction to create the kind of business people today truly buy into.

Since 1994, we’ve earned hundreds of awards and worked with countless clients to help define businesses using brand as our lens. Our work and our people have been featured in Communication Arts, Graphis, HOW, Fast Co., Adweek, CMO.com, AdAge, and many others. We’re proud to have helped friends across industries, from pioneering hospitality brands to innovators and nonprofits of all shapes and sizes.

Career Benefits

We’re whole human beings here at FINE, and we’ve designed our benefits offerings to support our team in a whole range of human things. Things like:

  • A selection of robust health plans (medical, dental, and vision) to choose from, with option for 100% employer-paid coverage
  • Vacation, sick time, company paid holidays, and our annual holiday close
  • A 401(k) plan combined with a discretionary company contribution, driven by company performance
  • Company-paid group-term life insurance with the option to purchase additional coverage
  • Short-term disability coverage
  • Professional development to keep you growing
  • Pre-tax flexible spending accounts for dependent care as well as certain dental and vision expenses
  • Pre-tax commuter benefits
  • Flexible and remote working opportunities
  • Friendly atmosphere and culture
  • Competitive compensation package
  • Outstanding work environment
  • Working with other “A players” driven to create great client results

The Location
This Marketing Strategist job opening is for our Portland, Oregon office, with the potential to work remotely within the US. Located in a newly renovated building in downtown Portland, the FINE PDX office is cozy, collaborative, and comfortable. Each unique space was designed with multiple uses in mind, whether a strategy session on the collaboration wall, refining a design idea over a cup of coffee in the Bistro, or visiting with a client in the Library. Note: As of Q4 2020, FINE employees are working remotely during the pandemic.

FINE Reviews
“FINE is full of deeply talented, kind, and caring people. It’s a place for creatives to be human—a place where you can do great work while sustaining the fullness of your life that inspires it."
— Terra, Senior Content Strategist & Writer

“Smart, kind, and agile, the people are (without a doubt) the best part of working at FINE.“
— Thais, Senior Producer

“FINE offers the perfect balance of a humanity-first approach to business and envelope-pushing aspirations. It’s the harmony between the two that’s continually impressed me and inspired me to want to give back not just through my work ethic, but in my desire to help see the business thrive. Leadership consistently exemplifies a deep consideration and care for the team, especially in their rallying for self-advocacy and continued personal growth – which can certainly be advertised by any agency, but to actually follow through requires a real level of trust and commitment.“
— Mehran Azma, Associate Creative Director

More FINE Details

Our Hiring Process
Our business may be small, but we think hiring’s a big deal. So we take a very thorough approach to finding the right fit for both our company and each human who comes to work here. Our process includes several interviews, an analysis of your career history, and in-depth reference checks. We respect your time and appreciate your participation in our mutual goal to help you find the ideal position for your skills and strengths.

Equal Opportunity Employment
We believe in this big-time. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. FINE does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

How to Apply
If you feel you are up for our in-depth hiring process and want to contribute to a dynamic, growing company, please begin your application by clicking Apply Now below.

Phone calls and emails are not accepted.

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