Establishing a Transformative Vision
A theme emerges on the homepage, where images of high energy movement — timelapse freeways from above, high speed escalators, a shipyard buzzing with containers — set a tone for the site and the brand. The intent was to convey cutting edge, dynamic transformation in progress without resorting to cliché or overt statements. A modern look and feel, copy, and video synchronization reinforce the impression. Imagery, typography, and ample white space create a sophisticated impression of a brand with forward-looking ideas poised to reshape an industry and own the space between the built and virtual worlds.