Established in 1986, Tectonic Engineering and Surveying Consultants has earned a reputation for practical solutions and exceptional service, a ranking among the Engineering News-Record’s Top 500 Design Firms since 2001, and key roles in the highest-profile U.S. projects, like the rebuilding at the World Trade Center site. A brand refresh brought forward Tectonic’s industry stature, modernizing it for the ever-changing built environment it inhabits.
A new identity leverages a clean, sans-serif typeface for a bold, confident presence. The thicker stroke weight creates a feeling of company resilience and endurance, strong in its foundation, yet modernized. Emulating Tectonic’s established color palette, a refresh leans into a lighter and brighter teal for a visual pop against a darker gray. The result is a balanced identity that stands up against any established brand, while elevating it a touch beyond with an innovative spirit.
In an industry that’s all about its network and relationship building, subtle graphic elements across the business system, like a guiding gray bar, highlight important contact information for ease of access. Minimally clean and visually balanced, the system is hardworking in its subtlety, spanning business cards, letterhead, proposals, annual reports, and construction signage.