Branding a Restaurant Experience So Unique That Food is Not Ordered - It Comes Willingly

The Zed 451 restaurant concept is an immersive dining experience like no other. Borrowing bits from a global selection of dining approaches, with a special focus on the great steak houses of South America, Zed 451 brings it all together in lushly-appointed restaurants in Chicago and Boca Raton.

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Beginning with a refresh of their identity, we created their initial print ad campaign, website, and other supporting details like gift cards. The elements carried a signature black and vibrant color palette, and headlines about their revolutionary approach to the restaurant experience:

Food Should Not Be Ordered; It Should Come Willingly

Drinks should not be hard or soft. They should be just right.

All the world’s a stage. That goes double for our dining room.

Menus Belong in Museums With Other Ancient Documents

Finally, of course, their flash-based website reflects the dynamic and rich experience in their restaurants. It is the third in a series of rebrands and site launches for the Tavistock Restaurants group which also includes signature brands California Cafe and Napa Valley Grille.

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