A Wine that Delivers on Its Promise to Bring out Your Red Side

Red Diamond is a Washington State winery with a global feel. Its hip, stylish brand positioning plays out in multiple ways that make it uniquely approachable.

Red_diamond_slide_01 Red_diamond_slide_02 Red_diamond_slide_03 Red_diamond_slide_04 Red_diamond_slide_05 Red_diamond_slide_06

The winery’s new website carries a relaxed, lounge aesthetic throughout. To emphasize this look and feel further, an iPad version took to the road on a lounge tour in which the site was the star of a “Reveal Your Red Side” sweepstakes that played out across the country.

These revelations remain on the wine website today, along with many more, as brand loyalists contribute their experiences with the wine, or just the things they think constitute their “red side” (at least the ones suitable for display). Against the shimmering nighttime backdrop and the revelatory discourse, the wine brand becomes a playful new form of social media in and of itself.

Results

80%+ Increase in Pages per Visit

101%+ Increase in Time on Site

Share This