A Worthy Pact Embraces a Warm Re-brand

Since 1991, Pact’s founders and small staff have dedicated themselves to the mission of providing the highest quality adoption-related services to children of color, their birth parents and their adoptive parents.

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To support their cause, FINE created a new brand identity with a mark that visually reinforces the sense of a diverse embrace. This warm new identity plays out across all their printed materials, introducing them as the valued organization they’ve been to so many. Of special note are the hands-on materials aimed at the children themselves, bring them into the same fold shared with the caring adults.

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