The Revolution Will Not Be Compromised

Klin Groupe was named for its birthplace in a Russian town north of Moscow. In 2007, they brought a generations-old recipe of six-times filtered, six-times distilled vodka to the U.S. and called it Hammer + Sickle. Since then, they’ve added luxury wine and cigar brands to create a burgeoning lifestyle brand family, with a nod to Russian roots and an uncompromising take on the good life.

The parent company website introduces all Klin's brands, aimed more at trade, but with imagery and tone that establish Klin's consumer brand approach. That brand family extends to a series of 6 websites, each with its own unique and complementary brand look and content style, all bound to one centrally-managed data platform.

Hammer + Sickle Vodka

The billboard-style design, with carefully selected images that emphasize the product’s distilled purity and FINE-crafted ad copy headlines, give the flagship H+S brand a unique tone for those serious about authentic vodka infused with a little Russian wit. A Find Us page helps locate this coveted brand in all 50 states.

Hammer + Sickle Cigars

The Hammer + Sickle cigars site echoes the Vodka brand, except in inverse colors (black) that emphasize the brooding sensibility of this smoky cigar experience. Their cigar blends are named for Eastern block cities, and the content and overall effect of the site builds off the “Great Cigars Carry a Forbidden Air” theme and feel.

One Framework, Three Different Wine Websites

Rounding out the Klin brand family are three distinct wine brands and their associated websites. The sites use a similar layout to each other and to the other Klin brands, but depart radically when it comes to color, styling, content, and imagery. Each is a simple but dramatic representation of the brand it features. It concludes the first wave of an evolving and successful Klin Groupe digital ecosystem.

Launch Site

“When we started looking for a firm to design and build our sites, we researched other websites that had the look and feel we were hoping to achieve. We noticed a common thread: they were all designed by FINE. Immediately, we were impressed by the personal attention we got, the counsel we received and the ability the FINE team had to deliver. ”

Founder, Klin Groupe