A focused discovery initiative captured the spirit of the place and its guests. Vivid guest personas - perhaps a millionaire in jeans and a backpack who seeks unscripted, sensory experiences? - marries with the nature of the historic property and the vision for the experience. It's all distilled in a "brand dashboard" to inform all hotel elements.
For The Palladian's audience, a mobile site is an important credibility checkpoint, and it's where they spend their screen time. The Palladian is there, with an experience you can take along from well before you check-in to long after you check-out.
Inspired by old-world European style bars, Pennyroyal is The Palladian’s new meeting spot. The logo and subsequent collateral were designed to coincide with the space’s dark woods and vintage vibe, playing on antique impressions with a nod to the name through copper and brass finishes and a crown for royalty.