A New Hospitality Brand with a Seattle Edge

From name through all brand touchpoints, Palladian emerges from FINE's ongoing Kimpton Hotels branding efforts as a comfortable hive for the artists, activists, and entrepreneurs transforming Seattle's social and economic landscape. It promises immersion in the food, music, design, art, and people that drive Seattle's cultural pulse.

Research + Brand Strategy

The Script for a Brand

A focused discovery initiative captured the spirit of the place and its guests. Vivid guest personas - perhaps a millionaire in jeans and a backpack who seeks unscripted, sensory experiences? - marries with the nature of the historic property and the vision for the experience. It's all distilled in a "brand dashboard" to inform all hotel elements.

Brand Identity

An Identity Both New and Old

A naming and brand identity phase defined the core elements of the Palladian brand, like logo and color palette. The identity borrows from the property's historical roots and classical influence, while pushing into a contemporary aesthetic - clues to the experience on the property, and a marked distinction from its competitors in the region.

Print Collateral

Elegant in Print

Brand identity plays out in print elements and business forms that seem perfectly suited to the elegant forms, including a signature interior design texture, that are the hallmarks of the distinctive Palladian look and feel.

Website + Splash Page

The On Site Experience

With look and feel, name, identity and even the signature experiential elements and amenities of the property fully defined, it all comes together in digital space on a Kimpton splash page and hotel website that shows and tells the story of Palladian.

A Mobile Presence

For The Palladian's audience, a mobile site is an important credibility checkpoint, and it's where they spend their screen time. The Palladian is there, with an experience you can take along from well before you check-in to long after you check-out.

Launch Site