Kimpton Takes Their Bike-Loving Brand Public

Kimpton Hotels has often offered guests loaner bikes. But their brand-wide commitment to two-wheelers kicked into high gear through a partnership with PUBLIC Bikes. The bike program became more than just enlightened transportation – it’s an exceptional brand touchpoint, symbolizing the values of fitness, lifestyle, design, and the environment that Kimpton’s always embraced.

60+

Hotels

17

Campaign Elements

10MM+

Impressions

1

Cool Bike

Bike-Minded Brands

The first step was selecting a bike partner with the design sensibility, irreverence, and style to pull off custom bikes worthy of any Kimpton lobby. The answer was made PUBLIC. So was a campaign with web promotion, on-site signage, advertising, keycards, and other elements revolving around the healthy attachment Kimpton guests develop with their bikes.

Custom Photography Puts A New Spin

Custom photography and messaging put the bike program in a uniquely Kimpton light, setting the stage for all the ways you'll find bikes woven into your experience, with formal and informal tours, gourmet picnic basket lunches, and other adventures that put a spin on the average hotel stay.

Branded bikes extend the Kimpton guest journey to streets and parks, activating a revolutionary brand experience.