The essence of Freshology is something elemental and essential. So too are the characteristics of the Freshology brand as applied across different media, contexts, products and markets. The Freshology Sphere™ becomes a visual element that evokes the energy of the sun, around which orbits the full spectrum of activities that can become part of a personal Freshology system to cultivate energy, health, vitality, wellness, and purity.
The signature sphere in the Freshology identity evokes varied comparisons: a sliced fruit, an atom, a mandala, a dandelion, peacock feathers, a water droplet, a cell, just to name a few. To the extent these images inspire you, none are wrong. All can serve as the answer to the question “what is YOUR Freshology?” In this way, the website navigation creates a platform for sub-brands: FreshMommy, FreshLite, FreshDining, etc. It creates a clear connection between marketing, branding, design, and even SEO.